Google Analytics 4 Measurement Protocol Parameters

Campagin Attribution Parameters

  • Campaign Medium

    cm

  • Campaign Source

    cs

  • Campaign Name

    cn

  • Campaign Content

    cc

  • Campaign Term

    ct

  • Campaign Creative Format

    ccf

  • Campaign Marketing Tactic

    cmt

  • GCLID Deduper

    _rnd

Request Parameters

  • Protocol Version

    v

  • Tracking ID

    tid

  • GTM Has Info

    gtm

  • Random Page Load Hash

    _p

  • Screen Resolution

    sr

  • User Language

    ul

  • Document Hostname

    dh

  • Client ID

    cid

  • Hit Counter

    _s

  • richsstsse

    richsstsse

Event Parameters

  • Event Name

    en

  • Engagement Time

    _et

  • Event Parameter (String)

    ep.*

  • Event Parameter (Number)

    epn.*

  • is Conversion

    _c

  • External Event

    _ee

Shared Parameters

  • Document Location

    dl

  • Document Title

    dt

  • Document Referrer

    dr

  • Event Usage

    _eu

  • Event Debug ID

    _edid

  • is Debug

    _dbg

  • Ignore Referrer

    ir

  • Traffic Type

    tt

  • Google Consent Status

    gcs

  • Google Consent Update

    gcu

  • Google Consent Update Type

    gcut

  • Google Consent Default

    gcd

  • is Google Linker Valid

    _glv

E-commerce Parameters

  • Currency Code

    cu

  • Affiliation

    ep.affiliation

  • Transaction Revenue

    epn.value

  • Transaction Tax

    epn.tax

  • Transaction Shipping

    epn.shipping

  • Item

    pr[0-9]{1,200}

  • Promotion ID

    pi

  • Promotion Name

    pn

  • Creative Name

    cn

  • Creative Slot

    cs

  • Location ID

    li

User & Session Parameters

  • User ID

    uid

  • Firebase ID

    _fid

  • Session ID

    sid

  • Session Count

    sct

  • Session Engagement

    seg

  • User Property(ies)

    up.*

  • User Property Value

    upn.*

  • First Visit

    _fv

  • Session Start

    _ss

  • First Party Linker Cookie

    _fplc

  • New Session ID

    nsi

  • Google Developer ID

    gdid

  • User Country

    _uc

Item Parameters

  • Item ID

    id

  • Item Brand

    br

  • Item Category Hierarchy 1

    ca

  • Item Category Hierarchy 2

    ca2

  • Item Category Hierarchy 3

    ca3

  • Item Category Hierarchy 4

    ca4

  • Item Category Hierarchy 5

    ca5

  • Item Price

    pr

  • Item Quantity

    qt

  • Item Variant

    va

  • Item Coupon

    cp

  • Item Discount

    ds

  • Item List Name

    ln

  • Item List ID

    li

  • Item List Position

    lp

  • Item Affiliation

    af

Client Parameters

  • User Agent Architecture

    uaa

  • User Agent Bitness

    uab

  • User Agent Full Version List

    uafvl

  • User Agent Mobile

    uamb

  • User Agent Model

    uam

  • User Agent Platform

    uap

  • User Agent Platform User

    uapv