Data Stories: Your Web Analytics Library
Short answers to common questions in web analytics. Pick a topic to browse the questions in that area.
The GA4 export schema, flattening patterns, and the SQL fundamentals you need to model raw event data into something your warehouse can actually report on.
Consent Mode v2, CMP integrations, and the parameters that decide whether your tags collect data, model it, or stay silent — the layer most implementations get subtly wrong.
Conversion tracking, enhanced conversions, audience signals, and the measurement infrastructure behind Google Ads campaigns — explained without the marketing gloss.
Practical answers about GA4 — events, parameters, user identity, attribution, and the schema differences that trip up teams migrating from Universal Analytics.
Common questions about GTM containers, dataLayer structure, triggers, and tag configuration — answered for analysts and developers shipping production tracking.
Gtag
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How gtag.js actually works in the browser: consent commands, configuration parameters, event syntax, and the gotchas that show up between the docs and real implementations.