Google Ads Frequently Asked Questions

What are enhanced conversions in Google Ads?

Enhanced conversions send hashed first-party data, such as email, phone number, and address, to Google Ads alongside conversion events. Google matches the hashed values against signed-in users to recover conversions that would otherwise be lost to cookie restrictions, improving measurement accuracy and bidding signals.

What is user-provided data in Google Ads?

User-provided data is first-party customer information (email, phone, name, address) that you send to Google Ads in hashed form alongside conversion events. It's the underlying mechanism that powers enhanced conversions, letting Google match conversions to signed-in users when third-party cookies aren't available.